stillmotion Makes Moves But Always With Etiquette

What is With Etiquette and Who the **** are stillmotion...
First off, if you are asking that question, you must have been living in a cave for the last couple years.
think about a progressive thinking,bar raising,industry standard setting, educational studio that isn't afraid to share. think about a studio that gave the keys to everyone else and wasn't afraid to lose a step. think about everything they have done. then think about, if they took it a step further. well, they have. these guys never fail to impress me. need a track for a wedding highlight, and don't want it to get yanked from youtube. need a track for a commercial project. the same guys that gave a lot of you the blueprint for your company, have given you a soundtrack now, too. Here's what happened when I caught up with Patrick from stillmotion and asked him a few questions in Austin,TX.

If there is still anyone out there that doesn't know who Stillmotion is, in a few sentences, how would you describe who you guys are and what you do?

we are a photo + cinema company based in toronto, canada. in short, we create moving imagery. imagery that is meaningful, imaginative, and above all, honest.

So tell me a little bit about the idea behind With Etiquette?

much like the imagery we create, we wanted the music that accompanied it to be from the heart.
and thus, with etiquette was born.

What is it exactly?

it is a music licensing house that features music that was crafted by real artists. meaningful, imaginative, and honest tunes.

Where did the idea come from and also,there has long been a sort of "don't ask, don't tell" policy with wedding videos in particular, and copyrighted music, what is your view on this?

we believe that by fostering a relationship with independent artists, everyone involved wins. the photo + cinema industries have access to affordable original music, and the musicians have an avenue to share their music and fund the creation of new music.
in listening to the photo + cinema industry, it feels like there is a real willingness to use music the right way if it is accessible, affordable, and great music. running our own business takes a ton of time, as we all know, so any music selections need to be accessible in a way that itunes or other sites are. few have the time to contact a record label and discuss the specific use of each song you would like to be used, then try to negotiate a price that works within that production. probably the biggest hinderance for licensing music today was the cost, and the fear that calling a recording studio would end up costing a fair portion of the commission and therefore not make sustainable. lastly, the quality of the music is also very important. there are options for free/low cost music but from what we have heard, many in the industry are simply not inspired by these tracks and they don't feel it will elevate their imagery.

Where do you see With Etiquette a year from now? Will you be signing on more artists?

currently there are 6 with etiquette artists, and in a year, we'd love to see that number grow, while still maintaining the music's integrity.

Check out With Etiquette here