NYC Documentary Shoot
11.20.2009


Dear Nikon,
I have seen the bewildered looks of abadonment and anguish from your longtime customers. I've heard them say,"I'm just waiting for Nikon's answer to the 5D." Each word of that sentence painful to speak as it escapes their lips.They want to believe, blinded by their brand loyalty and heavy investments in glass. They sit waiting with baited breath. Waiting for their day in the sun when they can scoff at the droves of impatient fools who jumped ship too soon. The day when they too,will bask in the glory of beautiful 1080p HD footage. The world is headed there Nikon. Yet, you rest on your laurels.Complacent. Like an old man resigned to his fate. "Life dealt me a bad hand.", he says. "I suppose it's time I moved on." But alas Nikon,it is the 21st century,the age of Twitter not Hemingway. This is not some dusty novella,this story is about a battle for the lion share of the DSLR market. Yet,you stand there, and watch as customer after customer walks away, satisfied that you are a still camera manufacturer and will remain so. Your dedication to "purity" is beginning to look like a company caught with their proverbial pants down.
Sincerely,
A New Canon Owner
"Give me your tired, your poor,
Your huddled masses yearning for 5D's,
The wretched refuse of your teeming store.
Send these, the videoless, tempted by the 7D,
I lift my Canon beside the golden door!"
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